Organization Rebranding
Spring 2023
Software: Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Adobe Premiere Pro
This project reimagined an existing brand by creating sub-brands that integrate core elements of the main identity, enhancing the audience's understanding of the company’s purpose and values.
Logo Redesign
Original
Redesign
Subbrands
The original Consumer Technology association logo are simple with the title text which didn’t show any characteristic about the oragnization. The concept of the new brand design is inspire by thzrd to symbolize technology.
The tagline Innovate Amazing came from the idea that the organization are about gathering people and create amazing technologies, and it is also a kind of call to action to encourage people to innovate amazing things.
The idea for this sub brands is to let more people get to understand what the organization is working on, and how technology influences different aspects of people’s lives, also hope that people with create ideas in these field can be a part of the organization. The design are based on the same idea as the main brand.
Brochure
The front page of the brochure introduces the Consumer Technology Association, along with its sub-brands, topics, and project groups that the organization is involved in researching and working on.
The back page features a special timeline commemorating how technology has influenced people's lives and society. Each item on the timeline is color-coded according to the sub-brands' topics, illustrating the impact of different subjects on people each year.
The social media campaign are aim to use graphics combining the concept of the new brand to create an interesting image to attract people to learn more about the technology that influences their lives.
