Concept
The VR user concept is formed by combining what the user see into a bar code to symbolize that the user enjoys the shopping experience using VR and AR technology.
The shopping cart combined with the VR headset brings the concept of people shopping using VR headsets to convey the idea of the conference.
Conference Branding and Applications
Spring 2023
Software: Adobe Illustrator, Adobe After Effects, Autodesk Fusion 360,
Exploring the transformative impact of Virtual Reality (VR) and Augmented Reality (AR) on retail, this conference event design applies branding to posters, animated visuals, and 3D sculptures for immersive wayfinding and audience engagement.
Conference Sign
There are a set of conference sign to be display outside the conference space for photo opportunities and way finding.
The idea for the cart sign originated from the cart headset concept featured in the poster. Enlarging the cart and placing it on top of a box gives the audience a fresh perspective on viewing the shopping cart. Incorporating glass as the material for the barcode in the VR headset enables guests to capture intriguing photos with the sign.
The VR user sign design mirrors the concept of the cart design, featuring a transparent glass barcode within the headset. This allows guests to capture interesting photos with the sign, maintaining consistency with the overall theme.
Badge Design
The front of the badges use two main colors from the poster to distinguish the speaker and guest, On the back there are different graphics and bar codes to decorate different types of badges.
Front
Back
Moblie App Design
The conference content is integrated into the headset, allowing users to swipe to access and read it. Whether users swipe the top or bottom headset, the information and headset will scale up to ensure easy readability. This design enhances user experience and accessibility.
